Instead of trainers a watch is used, which i think is a good idea as they commented how this means the wear would always have the sensor on; however the watch market is saturated and factors such as design/power/wealth/personality/practically are projected by someones choice and investment of watch. personally my watch was an 18th birthday gift. Users typically have one watch. I feel the trainer application has its disadvantages as the user wont be wearing them when lounging in the home or when dressed up to go out however people have multiple trainers and the commitment of purchasing a pair of trainers is normally a lot less compared to the purchasing of a watch.
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